Amouage has launched a new special edition fragrance for men sold exclusively at its standalone shops and a select number of department stores around the world. Beloved is a woody oriental fragrance with top notes of spicy black pepper and cardamom intensified with opulent floral notes in the heart. The fragrance was created by illustrious perfumers in Grasse France under the guidance of Christopher Chong, Creative Director for Amouage.

Chong explains that everyone has a remembrance of a loved one and This intimate fragrance enrapture the wearer in a comforting sensation of warmth that these treasured memories bring.

The aromatically sharp top notes of orange, grapefruit and elemi embrace an efflorescent m̩lange of geranium, jasmine, orris and saffron in the heart. Warm cedar wood, guaiac, leather, patchouli, musk and vetiver are richly woven in the intricate and alluring base.